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Who We Are


Muse Research is a full-service strategic consultancy founded in 2006 by Liz Holme, previously Head of Qualitative Research at Millward Brown, a WPP company

Liz has a wealth of experience of research across sectors and geographies. She spent six years as a quantitative researcher, before specialising in qualitative research

Liz launched Muse Research in 2006 to allow clients to benefit from big agency skills and experience – combined with the flexibility and dedication of an independent consultancy

With over 20 years spent understanding human behaviour and motivations, Muse Research brings fresh thinking and the benefit of experience from a wide range of sectors and challenges to bear on every project

Muse Research is an MRS Company Partner

All MRS Company Partners agree to adhere to the MRS Code of Conduct
and MRS Company Partner Quality Commitment whilst undertaking research



When not on the road for fieldwork, Liz can be found enjoying the peace and quiet of the Northamptonshire countryside with Alfie the miniature schnauzer, trying to halt the persistent spread of strawberries in her vegetable plot, or – depending on the time of year – either enjoying the sunshine at a village cricket ground, or standing on a freezing cold touchline watching her son play football!



Muse Research are proud sponsors of their local junior football team